We are Friends Not Foes.

Music consultancy for experience-conscious businesses, brands, & venues.

Services we offer:
MUSIC DIRECTION (music curation, artist selection & artist sourcing)
CAMPAIGN / EVENT SERIES CREATION (concept creation & implementation, logistics, art direction)
BRAND ACTIVATION & EXPERIENCES (interactive installation creation, multi-media artist collaboration)
DJ SERVICES (private & corporate events)

FNF focuses on building unique experiences to attract the right people and position your business as a premium lifestyle brand. 

Friends Not Foes goes that extra mile to deliver you a unique boutique experience fusing the perfect sounds with unique concepts and insight to better engage your clients and create fully refined interactions.

FNF’s Founder Dean Dixon has over 20 years of experience in event management in Australia, Canada, Indonesia, and beyond and has worked alongside a wide range of world-famous artists. Previously, he held a DJ residency at the world-renowned Potato Head Beach Club in Bali from 2016 to 2019, along with many other key establishments on the island, and was a regularly touring DJ across the Asia-Pacific region and further afield. He spent the first few post-pandemic years bouncing back & forth between Canada & Australia and hosted the Inner Circles radio show in various studio locations around the globe on his travels. Some past show locations include PADDYGROOVES, overlooking rice fields in Bali, Indonesia, CTRL room studios in Toronto & 6RCI Radio on Christmas Island off the coast of Western Australia to name a few. Dean has more recently settled back into his hometown of Waterloo, Ontario, and is enjoying the ability to curate new experiences locally.

Friends Not Foes is also involved in:

• INNER CIRCLES - Our sporadic radio show.

• POSTCARDS FROM PARADISE - Our signature sunset event series, featuring hand-picked unique venues in memorable locations around the world matched with the finest local and international sound selectors. The PFP series has been held at venues such as Sandy Bay Beach Club on Nusa Lembongan Island in Indonesia and Vadada Beach Lounge on Jeju Island, South Korea.

• “FNF X” EVENTS - Pop-up collaborations, like our “La Glamurosa” event in Bali with tropical clothing brand Tiiiga.

• DJ RESIDENCIES - Previous residencies include - Potato Head Beach Club, W Hotel Bali, Karma Beach Bali, Kilo Bali, Mama San Bali, 40 Thieves, Sandy Bay Beach Club, Rock Bar & Unique Rooftop Bar @Ayana Resort & Spa), Mano Beach House.